Second Life, Linkedin, Facebook, or the myriad of other Web 2.0 applications have never hired anyone. These applications are little more than cool toys without the right people putting them to use. However, in the hands of forward-thinking recruiters and hiring managers, these applications become truly useful tools of the trade. It is still people who do the hiring. This panel of practitioners from well-known firms will share their innovative staffing programs using cutting-edge tools that separate the hype from the reality by discussing technology's promise, its challenges, and their results.